Privacy policy
This Privacy Policy describes how The Abstract Company (“we”, “us”, or “our”), the company operating the brand Abstran, collects, uses, shares, and safeguards your personal information when you use our services (the “Services”), including visiting our website (https://abstran.in) or interacting with us during sales, marketing, or events. Our online store is hosted on Shopify Inc., which provides the e-commerce platform we use. Your data is stored securely on Shopify’s servers, protected by their industry-standard systems.
1. Information We Collect
a. Personal Information You Provide
We may collect the following details directly from you when you use our Services:
• Full name
• Email address
• Phone number
• Shipping and billing address
• Payment information (processed securely via third-party payment gateways integrated through Shopify; we do not store your card details on our servers)
b. Automatically Collected Information
When you access our website, we automatically collect:
• IP address
• Device and browser type
• Location (if allowed)
• Usage data (pages visited, time spent, etc.)
This is done using cookies and similar technologies to help us improve functionality and analyse performance.
2. How We Use Your Information
We may use your information to:
• Process your orders and manage your account
• Communicate with you regarding your account, purchases, support requests, updates, or promotional materials (opt-out available)
• Improve our website functionality and user experience
• Detect and prevent fraud or abuse
• Comply with legal obligations
3. Sharing Your Information
We do not sell your personal data. However, we may share information with:
Use of GoKwik Services (Checkout, Payments & Fraud Prevention)
We use GoKwik Commerce Solutions as a checkout, payment processing, and order verification partner.
For this purpose, we may share certain personal information, such as your name, phone number, address, and behavioural signals related to your order with GoKwik. This information is used to:
- Process online payments (UPI, Cards, Wallets, Netbanking, etc.)
- Enable faster checkout.
- Verify orders and reduce fraud/RTO
- Improve overall transaction security
GoKwik may use this information in anonymised and aggregated form to improve its services, in accordance with applicable data protection laws.
GoKwik does not sell your personal data.
• Trusted third-party service providers, including Shopify, who powers our online store, for processing payments, managing logistics, supporting customers, and analyzing site traffic. These providers are bound by confidentiality and data protection agreements.
• Authorities or regulators when required under applicable law.
• Another entity in case of a merger, acquisition, or sale of assets.
• Because our store is powered by Shopify, your personal data may be processed and stored on Shopify’s secure servers, which are located in countries including Canada and the United States, in accordance with their data protection policies.
4. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., Shopify’s analytics and session tracking) to understand how you interact with our website, improve your experience, and optimize site performance.
Shopify also uses cookies to help operate and optimize our website. For full details on cookies used by Shopify, visit https://www.shopify.com/legal/cookies.
You can manage or disable cookies through your browser settings.
5. Data Security
We implement organisational and technical measures to protect your data. However, no system is completely secure. Use the Services at your own risk and ensure your access is through a secure environment.
6. Your Rights
You may:
• Access or update your information
• Depending on your jurisdiction, you may also have rights to data portability, to restrict processing, or to request correction of inaccurate data.
To exercise any of these rights, please contact us at info@abstran.in.
7. Children’s Privacy
Our Services are not intended for children under the age of 13. We do not knowingly collect personal data from minors. If you believe a child’s information has been collected, please reach out to us immediately at info@abstran.in.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Your continued use of the website following any updates constitutes your acceptance of those changes.
9. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, you may contact us at:
The Abstract Company
Desk ID: VO-427, WeWork Prestige Cube, Site No. 26 Laskar, Hosur Rd, Bangalore, Karnataka - 560030
Email: info@abstran.in